As an internet marketer I am interested in keeping up with
new ideas and trends in internet marketing. Since I have
been on the internet for a long time doing things like
creating my own internet city, website promotion, making
money on the internet, I have seen the internet change by
leaps and bounds.
Today, in order to be relevant in internet marketing your
website or blog has to do more than just be a static webpage,
now you have to have content and different methods to share
that content such as having your own blog, perhaps forums,
and now the biggie, video. With increasing access to broadband,
video is now possible for virtually everyone to use. Video has
become the new must have have, not only for internet marketers
but for everyone who has a website.
Local Biz Owners who have a website can especially benefit from
video. With video, there are new opportunities to get out your
message, advertise your business, make video postcards, send
video e-mails create how-to the ideas are endless.
We website owners however, are thinking gee we want to get in
on the video thing, but it is something else we have to learn
how to do, another learning curve, and for many of us the idea
just sort of fizzles.
I am excited because I don’t have to miss out this time, because
I lack the expertise to create and broadcast videos or perhaps
I just don’t have the time.
I found a unique new software I thought I would check out, to
see if I could use it. I was hoping it would be easy to use,
to create video and then put it on my website. I also wanted
the video to look good, something I wouldn’t mind people watching
and/or downloading to pass it around.
Well I couldn’t believe it. This software made it drop dead easy
to make videos and to put them on my website. I actually was able
to make a quality, professional looking video in less than 5 min.
This sounds crazy I know, but I did it.
If video is something you have been wanting to do but felt really
intimidated by it up to this point, you might want to try this software
for yourself, because the best part is you can use the software and
it doesn’t cost you anything. That was important to me because I
didn’t know if I would be able to use the software, and I didn’t want to
pay for something I wasn’t sure I could even use.
Written by Debbie
You can visit the site at http://www.easyvideoproducer.com/clickthru.php?id=8876
Showing posts with label software. Show all posts
Showing posts with label software. Show all posts
Wednesday, April 15, 2009
Viral Videos For List Building !
All experience marketers know the old adage that “the money is in the list “.Network marketers have developed contact lists in many different ways over the years. Generally a sign up form is offered with a free giveaway. Someone simply fills out the form with a name and e-mail address to “opt in” to the autoresponder and the free giveaway is provided to them. In return for that, they generally understand that they have granted permission for whoever made the offer to follow up with other e-mails with other offers.
Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people.
The Web 2.0 World
Of course the latest to trend in the network and internet marketing community is the Web 2.0 world of blogs, YouTube, Twitter and the like. The use of videos in various social networks in order to communicate and establish a following with the subscribers has become ubiquitous. The net result of all this is that seemingly the most effective way to communicate with potential subscribers, or even to acquire subscribers and customers these days is probably through the use of videos.
Videos have a number of advantages, including the ability to present yourself as a sincere and a knowledgeable person in a face-to-face way. A potential subscriber or customer is more likely to buy from someone they they feel like they know. So
consequently, it’s almost imperative these days that you use the video medium in order to communicate with potential prospects to turn them into eventual customers.
The New Viral Video World
Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. Internet guru Joel Therien, CEO of Kiosk.ws, is in the process of launching very easy to use video building software called Easy Video Producer that has the potential to be a very effective way of generating contacts in a viral manner. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially, the system will offer you free and extraordinarily easy to use video generating software that builds and posts your personally produced video and information capture form on a website or blog. A contact management system is included with the free offer as well.
The viral concept is that you would then attract traffic to introduce yourself to the prospect in a more personal way, offering them the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.
As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So, what is offered is a system that provides a free and very simple (even a cave man could
do it) method of posting videos to the internet that have a specific purpose of giving away additional software in a viral manner to capture a fast growing network of contacts with whom you can continue to build a relationship.
The Issues I See
The problems with this system are not dissimilar from those in other earlier systems of using free giveaways to build a list. . You first must be able to get your video in front of an audience and in order for them to subscribe, and they in turn must have an audience to subscribe in order for the system to work effectively. It can probably be most effectively used by someone who already has a subscriber list and wants to expand it rapidly.
Another potential negative is that the the new contacts you generate with this list, both directly and indirectly, are not yet buyers and it’s likely that many of them will have no interest in your particular marketing niche. Proper strategy of course is to build credibility over time through a series of value adding free offers that are designed to help categorize their interests. Only then should you move on to the stage of offering them the opportunity to buy your stuff.
Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people.
The Web 2.0 World
Of course the latest to trend in the network and internet marketing community is the Web 2.0 world of blogs, YouTube, Twitter and the like. The use of videos in various social networks in order to communicate and establish a following with the subscribers has become ubiquitous. The net result of all this is that seemingly the most effective way to communicate with potential subscribers, or even to acquire subscribers and customers these days is probably through the use of videos.
Videos have a number of advantages, including the ability to present yourself as a sincere and a knowledgeable person in a face-to-face way. A potential subscriber or customer is more likely to buy from someone they they feel like they know. So
consequently, it’s almost imperative these days that you use the video medium in order to communicate with potential prospects to turn them into eventual customers.
The New Viral Video World
Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. Internet guru Joel Therien, CEO of Kiosk.ws, is in the process of launching very easy to use video building software called Easy Video Producer that has the potential to be a very effective way of generating contacts in a viral manner. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially, the system will offer you free and extraordinarily easy to use video generating software that builds and posts your personally produced video and information capture form on a website or blog. A contact management system is included with the free offer as well.
The viral concept is that you would then attract traffic to introduce yourself to the prospect in a more personal way, offering them the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.
As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So, what is offered is a system that provides a free and very simple (even a cave man could
do it) method of posting videos to the internet that have a specific purpose of giving away additional software in a viral manner to capture a fast growing network of contacts with whom you can continue to build a relationship.
The Issues I See
The problems with this system are not dissimilar from those in other earlier systems of using free giveaways to build a list. . You first must be able to get your video in front of an audience and in order for them to subscribe, and they in turn must have an audience to subscribe in order for the system to work effectively. It can probably be most effectively used by someone who already has a subscriber list and wants to expand it rapidly.
Another potential negative is that the the new contacts you generate with this list, both directly and indirectly, are not yet buyers and it’s likely that many of them will have no interest in your particular marketing niche. Proper strategy of course is to build credibility over time through a series of value adding free offers that are designed to help categorize their interests. Only then should you move on to the stage of offering them the opportunity to buy your stuff.
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